Fall 2016 Student Engagement
MEDIA ADVERTISING FRANKLIN'S INITIATIVE TO THE COMMUNITY
BUS407 ADVERTISING & SOCIAL MEDIA
Our main objective is to tap into the nearly 6 million consumers within 6 hours of Franklin and, more specifically, the over 20,000 cars that pass through it's Main street each day. We want to attract these people to stop and check out Franklin, and our main medium of achieving this goal is starting up a new Instagram page with Franklin Falls/SLI/ONE (Outdoor New England) /PermaCityLife related pictures. We really want to knock the online marketing piece out of the park. We also want to familiarize ourselves with these programs and gain experience marketing non-profits like PermaCityLife and programs such as the Sustainable Learning Initiative.
BIOASSESSMENT OF THE WINNIPESAUKEE RIVER IN FRANKLIN
BIO317 AQUATIC ECOLOGY
ENV201 WATER RESOURCES
Students are performing a bioassessment of the Winnipesaukee River in Franklin. There is currently a proposal to do a restoration project on the river which would include a white water river kayaking course. The purpose of the bioassessment is to document the current health of the river using macro invertebrate sampling and measuring physical and chemical characteristics of the river water. The macro invertebrates that live in the river are excellent measures of river health as they are relatively long-lived, can’t migrate great distances, some are sensitive to water quality impairments, and so if present in the samples collected have to assimilate the varied conditions of the river. This baseline database could then be used as a comparison when additional sampling is done after the restoration occurs. It will be an effective tool to assess if the restoration project alters the water quality and/or the aquatic biota that live in the river.
DEVELOPING A LOGO AND RELATED VISUAL IDENTITY SYSTEM FOR PROPOSED MULTI-USE PARK
DEVELOPING A MARKETING PLAN FOR PROPOSED MULTI-USE PARK
GD422 IDENTITY SYSTEMS DESIGN
The GD 422 Identity System Design class, comprised of junior and senior Graphic Design majors, is developing a logo and related visual identity system for a proposed multi-use park in downtown Franklin that is envisioned to have whitewater features, a mountain bike pump park, a community garden, an eco-village, and an event space. The Graphic Design students are collaborating with Marty Parichand of Outdoor New England (ONE) and with the ESS 428 Senior Seminar in Sport Management class that is developing a marketing plan for the proposed park. This project provides the opportunity for the students to employ relevant methods for research, making, and collaborating in order to create effective and versatile solutions for a real-world branding scenario.
ESS428 SENIOR SEMINAR IN SPORTS MANAGEMENT
Students in this Sport Management seminar collaborated with students in the GD 422 Identity System Design class and Marty Parichand of Outdoor New England (ONE) to develop a marketing plan and identity system for the proposed Franklin Falls Whitewater and Mountain Bike Parks. The students in ESS 428 developed the marketing plan while the students in GD 422 will develop the identity system. It was great experience for these students to gain experience working closely with both an outside client as well as students from a whole different class, as these projects were closely interconnected. They had to think creatively and critically, as they had to understand and work with multiple perspectives. This experience supports the liberal education and pre-professional philosophy of learning both in and out of the classroom. Our students also have the opportunity to work across disciplines and help each other achieve common goals and objectives. Furthermore, the students will work to help achieve the goals and objectives of the Franklin Falls community.
DESIGNING A COMMUNITY GARDEN FOR FRANKLIN
ENV316 Sustainable Food Systems
Students in this class designed a community garden in Franklin using the theory and principles of permaculture. They met with stakeholders to develop a clear idea of the site's goals and objectives. They used these goals, site visits, measurements, and an analysis of the current ecosystem to then develop a final design plan for the community garden. However, they also ran a soil test of the site and determined that the current level of heavy metals in the soil is unsafe for food production and that some sort of remediation would have to take place first.
Introducing students to the new Community-based sustainability bachelor program
sus101 Introduction to sustainable community development
The focus of this class is just to introduce students to the City of Franklin and the work being done by PermaCityLife and CSC. This is an opportunity for them to get an overview of the project history and to see how the collaboration between the college and the town works, through the lens of community sustainability. We tour around the town so they have a better understanding of the layout of the community.