Fall 2015 Student Engagement
PERMACULTURE DESIGN FOR mix-use property
ENV 250 URBAN PERMACULTURE DESIGN COURSE
The Urban Permaculture course explored sustainable living systems from the perspective of urban environments, and included the application of Permaculture principles to food production, the built environment, energy conservation and generation, and social systems. Students then collaborated on a weekend design exercise in Franklin, NH in order to gain a deeper understanding of Permaculture principles and their application. Students gained practical skills by working in teams to design an actual project plan for nearby Franklin, NH. Their final design features techniques to address the storm-water issues, and well as enhancing the access to vegetation .The resulting analysis and design will now guide implementation on this mixed use property!
MARKETING AND SALES STRATEGY FOR CATCH HOUSING
BUS 339 STRATEGIC SALES AND MARKETING
The class builds upon the basic concepts learned in the marketing course and places emphasis on the strategic sales and marketing decisions that managers and entrepreneurs must take each and every day. Students had six project choices related to the Franklin Falls initiative. Working backwards from least desirable to most desirable, they selected the Catch-Housing initiative because of its manageable scope, high feasibility in completing the marketing/sales project this semester and the significant opportunity for learning it presents. The catch-housing initiative involves the renovation of a neglected mill building into modern community housing.
The target market segment for the project includes low income, millennials (especially recent college graduates), artists and performers, and aging renters (including middle and upper income). The facility will compete with existing housing assets based upon its differentiation: green lease agreements, local hydro energy, zero waste strategies, proximity to Odell Park and the river, and diversity among residents. The building is targeted for purchase on January 16, 2016. The class project is to develop an effective marketing and sales strategy to:
1) attract prospective renters
2) close on agreements
3) promote the success of the program long-term.
Additional information, including vision, mission, scope, and strategies will be determined after the client meeting and project kickoff.